Dating raleigh bicycles
After the war, despite shortages of fuel and steel, Raleigh’s cycle production rose rapidly.
Raleigh urgently needed to increase volume sales to the man and woman in the street.
Therefore, in July 1965, Raleigh launched the RSW16 with an unprecedented £100,000 of publicity (= more than £1m today). The character began at the start of the alphabet, and indicated year of manufacture.